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Every company will be an AI company.
User expectations have changed. When one email composer window autocompletes sentences, every email product will need to follow. When one customer support bot provides a meaningfully better experience to answer questions, every competitor will match it.
Companies like Google and Amazon have set a new precedent with their AI-powered email autocomplete and customer support bots, respectively. These innovations have raised the bar for user expectations, prompting other businesses to incorporate AI technologies to stay competitive.
Take ChatGPT and Midjourney, for example. These companies have demonstrated the potential of AI in enhancing software experiences for hundreds of millions of users. As a result, consumers now demand more from their software solutions, and businesses must adapt accordingly.
The speed at which users switch from one product to another varies depending on factors such as switching costs, the pain of not having a particular feature, and the potential loss of productivity without it. Consequently, organizations are pursuing AI strategies at different levels:
- Single feature: AI-powered autocompletion in text or code editors, like that offered by Microsoft’s Visual Studio Code.
- Department level: Automated customer support agents, similar to Zendesk’s Answer Bot.
- Core to the product: Companies like DeepArt, which leverages proprietary large language models to generate unique images.
