Product Success: Correct North Star Metric Revolutionizes Design and Development!

Every day, you and your teams — engineering, design, marketing, sales, growth, or success — must make dozens of small decisions, experiment, measure the outcomes, and adapt. If they are not perfectly aligned, it’s like a body with each limb moving independently — you can’t even take a step forward. You might wonder:

“How do we know where to go?”

“How can we measure our progress?”

“Are going to succeed?”

The term has been popularized by Sean Ellis. Sean is also known for coining “growth hacking” while being a growth marketer at Dropbox. In his talks, Sean often points out a recurring issue in product management

It’s common for a product’s revenue to continue growing rapidly while the value provided to customers doesn’t follow the same trajectory. Over time, this can lead to a sudden crash in revenue.

What is the North Star Metric?

North Star Metric is a tool to drive your product’s growth.

Is a single metric. The goal is to create focus.

Is easy to understand, enabling everyone to speak the same language.