Product Success: Correct North Star Metric Revolutionizes Design and Development!

Every day, you and your teams — engineering, design, marketing, sales, growth, or success — must make dozens of small decisions, experiment, measure the outcomes, and adapt. If they are not perfectly aligned, it’s like a body with each limb moving independently — you can’t even take a step forward. You might wonder:

“How do we know where to go?”

“How can we measure our progress?”